000off_WHAT_brand building

? Is architecture increasingly becoming a four-dimensional form of adverting: are we branding buildings or building brands? Is the true expression of architecture in the digital age the magazine or the building? Are buildings no longer built to last ‘forever’ but for ‘whatever’: for example, an architecture that lasts 1/60th of a second, equal to that of the shutter-exposure of the camera?

SAY WHAT_!?

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