Small modest things can, at times, inspire visions of granduer.

The recent Diamond Jubilee celebrations included a Buckingham Palace concert featuring popular music artists from the UK. Now we have certain insider information that leads us to understand that our Queen doesn’t necessarily want to look like an embarrassing funky grandmother: Tinie Tempah ain’t on the royal playlist and rightly so: don’t pretend to be something you’re not but show a courtesy. Time moves on as one generation cedes to the next. The Jubilee concert demonstrated a certain UKPR savvy by recognising that in 2012 QE2 needs to be seen as being in touch with her people. A (rooftop) performance by the soft-ska band Madness singing ‘Our House’ was memorable for the projected imagery of terrace houses onto Buckingham Palace.

Juxtapose imagery represents a powerful mechanism (i.e. comparative analysis) to highlight the divergence between where we have come from and where we are going. And at the same time a convergence which maintains identity, origin, home. The project Hinemihi is projected with a similar portent. A small humble grass hut can unify and inspire visions of greatness in the enormous 2012 London Olympic arena. Hinemihi welcomes the NZ Olympic team to her on August the 8th as part of Te Maru O Hinemihi’s project consultation…



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