000off_WHAT_architecture or resolution?


In 1922, one of the possible fathers of modern architecture, Le Corbusier, wrote ‘Architecture ou Révolution: ‘It is the question of building which lies at the root of the social unrest of today; architecture or revolution.’

Today, 2013, the question has become WHAT_architecture or resolution!? The society we are today trying to build is one built on image. Buildings as brand: brand building. Nothing new here (Mazda car park by NL Architects, Adidas HQ by Neutelings Reidijk…) but the supplied image is one of increasing resolution. Today your phone can take a better photograph than your camera, 8Mb pixelations of life, then 15Mb…). The image as projected by advertising, architecture and presented in competitions require immense resolutional demands 300dpi… I saw a 1GB photoshop file on the server …’8-bit’ attitudes whereby….


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