‘Tesco Test Cot’ is the WHAT_architecture vision of local convenience retail housing. This vision, which we also thought to brand as ‘Tesco Fresco’, is a based on Britain’s grocery and general merchandise retailer, the second largest in the world. Since we subscribed to Tesco’s ‘Every Little Bit Helps’, i.e. we took on the job for what the profession might call a Chaveloper rather than learned money,  how could we optimistically use a ruthless commercial developer rationale to squeeze every drop of quality out of this mixed use retail-housing project? Buy one bedroom, get the second at a 50% discount? Offer finishes 30th July 2013. How could we apply retail strategies authentically so as to be a fresh testbed?


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